Honorable Mayor and Members of the Hermosa Beach City Council
Regular Meeting of May 13, 2021
Title
APPROVAL OF FIRST AMENDMENT TO AGREEMENT BETWEEN THE CITY OF HERMOSA BEACH AND THE HERMOSA BEACH CHAMBER OF COMMERCE TO PROVIDE FIESTAS HERMOSA TO EXTEND THE AGREEMENT BY ONE YEAR, THROUGH 2022, AS A RESULT OF THE COVID-19 PANDEMIC
(Deputy City Manager Angela Crespi)
Body
Recommended Action:
Recommendation
Staff recommends City Council approve the proposed first amendment to an agreement with the Hermosa Beach Chamber of Commerce to provide Fiesta Hermosa events to extend the agreement by one year, through 2022, as a result of the COVID-19 pandemic.
Body
Background:
Fiesta de las Artes began in 1968 as a one-day Labor Day event on what is now Pier Plaza. This event has evolved over the last 50 years to a bi-annual event held on Saturday, Sunday, and Monday of each Memorial Day and Labor Day weekend. Since 1972, the City has executed successive agreements with the Chamber of Commerce (Chamber) to produce Fiesta Hermosa.
At the regular meeting on February 12, 2019, City Council approved a three-year agreement with the Chamber to provide Fiesta Hermosa events through 2021 (Attachment 1). As a result of the COVID-19 pandemic, the Fiestas of Memorial Day 2020, Labor Day 2020, and Memorial Day 2021 were cancelled. Due to the cancellations, staff recommends approval of a one-year extension of the agreement to the end of 2022.
Discussion:
Considering the impact that the COVID-19 pandemic had on the community events, the proposed first amendment would allow the Chamber to hold the bi-annual Fiesta Hermosa through 2022.
The proposed one-year extension to account for lost events during the pandemic is consistent with extensions processed for other community and fundraising events. All other terms and conditions would remain as stated in the original agreement. Included as Attachment 2 is the proposed first amendment to the agreement with the Chamber to provide Fiesta Hermosa events.
It is likely that the upcoming Fiesta Hermosa events would be reduced in scale or otherwise modified based on changing protocols for large gatherings. Per the terms of the agreement, City staff would discuss any proposed changes with the Chamber prior to approval.
City staff and the Chamber of Commerce are mindful of community interest in exploring ways to ensure a local art and business focus in future Fiesta Hermosa events. The proposed one-year extension would allow proper time to discuss changes in event programming. At its regular meeting on December 17, 2019, City Council retired the Fiesta Hermosa Subcommittee. If so desired, Council could re-engage this Subcommittee in anticipation of contract expiration in 2022.
Past Council Actions
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Meeting Date |
Description |
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February 12, 2019 |
Approval of Three-Year Agreement Between the City of Hermosa Beach and the Hermosa Beach Chamber of Commerce for Fiesta Hermosa Events <https://hermosabeach.legistar.com/LegislationDetail.aspx?ID=3857071&GUID=EA35FCFA-D73A-4D8A-ABE5-D42084FD76B0> |
General Plan Consistency:
This report and associated recommendation have been evaluated for their consistency with the City’s General Plan. Relevant Policies are listed below:
Governance Element
Goal 1. A high degree of transparency and integrity in the decision-making process.
Policies:
• 1.6 Long-term considerations. Prioritize decisions that provide long-term community benefit and discourage decisions that provide short-term community benefit but reduce long-term opportunities.
Parks and Open Space Element
Goal 3. Community parks and facilities encourage social activity and interaction.
Policies:
• 3.1 Community-friendly events. Encourage, permit, and support community group, nonprofit, or business organized events on City property that support physical activity, beach culture, and family-friendly social interactions.
• 3.2 Social and cultural events. Design and program parks and open space to accommodate unique social and cultural events to foster connectedness and interaction.
Fiscal Impact:
Event fees for 2021 and 2022 would include direct costs associated with the necessary use of staff and other city resources based on details of each proposed event and a flat fee per vendor in lieu of individual vendors obtaining business licenses. Event revenue for 2021 and 2022 would be based on the terms included in the original agreement, but may be lower than previous years if the event scale is reduced. The City will reimburse the Chamber for costs associated with the shuttle bus program at a not-to-exceed amount of $35,000 from Proposition A funds.
Attachments:
1. Agreement with the Hermosa Beach Chamber of Commerce
2. First Amendment to Agreement with the Hermosa Beach Chamber of Commerce
Respectfully Submitted by: Angela Crespi, Deputy City Manager
Noted for Fiscal Impact: Viki Copeland, Finance Director
Legal Review: Mike Jenkins, City Attorney
Approved: Suja Lowenthal, City Manager